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How to Grow Your Business by Growing Your Circle — The Power of Knowing 100 People
- Joe Borroto
- Apr 28
- 2 min read
Updated: Jun 2
When it comes to growing your business, it’s not just about followers or ads—it’s about real people who know your name and believe in you. Here’s how intentionally growing your circle can quietly build the foundation for big opportunities.
Why 100 Real Relationships Are Worth More Than 1,000 Cold Leads
A huge email list or follower count means nothing if nobody truly knows you.
Getting on a first-name basis with 100 people—people who remember your story, your energy, and your work—creates organic momentum.
These connections turn into collaborations, referrals, partnerships, and genuine opportunities because they’re rooted in trust.
Focus on real conversations, not just visibility, and the ripple effect will grow your business naturally over time.
How to Grow Your Circle Organically (Without Feeling Salesy)
At every event, challenge yourself to truly meet people—ask real questions, remember their stories, and follow up later.
Make simple notes after you meet someone: their passions, their recent wins, anything personal.
Check in once in a while, even if it’s just a quick message of encouragement or congratulations.
This isn’t about selling—it’s about planting seeds.
Getting to know 100 new people by name and heart will open more doors than any marketing hack ever could.
Quick Checklist: Your Takeaways
Focus on meaningful conversations, not quick pitches.
Follow up with a personal note or small gesture.
Celebrate people’s wins and milestones along the way.
Challenge yourself to get to know 100 new people by name.
Build relationships before asking for opportunities.
Coming to the June 21 Meetup? Entrepreneurs from Palm Springs North, Country Club, and Miami Lakes — this is your invite to connect, collaborate, and grow. Spots are limited — grab yours now.
